Guides

Sell better on Etsy

Coaching for new sellers, critique for established shops, and the after-sale jobs that turn buyers into repeat customers.

New sellers

New to Etsy? Start here

Every guide and free tool in the order you’ll need them.

New sellers

Set up an Etsy print shop: your first 30 days

A practical set-up and coaching plan for new Etsy print and poster sellers: shop basics, your first ten listings, photos, pricing that covers every fee, and what to do in your first 30 days.

Established sellers

Etsy shop audit: a 15-point critique

Sales flattened? Work through this 15-point Etsy shop audit – first photos, titles, tags, pricing after fees, listing gaps and customer experience – and fix the listings that hold your shop back.

Listings

Etsy tags: how to choose all 13

How to choose Etsy tags that buyers actually search: specific phrases first, how to use all 13 within 20 characters, what to leave out, and worked examples for posters and greeting cards.

Customer care

Etsy customer care that earns 5-star reviews

The simple after-sale routine that turns Etsy buyers into five-star reviews and repeat customers: when to message, exactly what to say, and how to handle a delivery problem before it becomes a bad review.

Orders

How to track Etsy orders until they arrive

Etsy shows that an order was sent, not when it arrived. How to follow tracked parcels to the door, estimate untracked post, spot delivery problems early, and track replacement parcels from your printer.

Growth

Etsy competitor analysis: find the gaps

How to analyse Etsy competitors properly: choose the right shops, compare ranges place by place and style by style, read their bestsellers, track their growth over time, and turn what you find into your next designs.

New sellers

How to sell prints on Etsy (UK)

How to start selling art prints and posters on Etsy from the UK: opening the shop, print on demand, fees, pricing, listings that sell and the rules to follow.

Print on demand

Print on demand for Etsy (UK)

Choosing a print-on-demand partner for an Etsy print shop in the UK: how PrintShrimp, Printful, Printify, Gelato and Prodigi work with Etsy, and what to compare before you pick.

Pricing

How to price prints on Etsy

A simple method for pricing art prints and posters on Etsy: real costs, every Etsy fee, VAT, offsite ads and the margin to aim for – with a free price calculator.

Fees

Etsy fees explained (UK)

Every Etsy fee for UK sellers in 2026: listing, transaction, payment processing, the regulatory operating fee, offsite ads and VAT on fees – with worked examples.

Shop critique

Why no sales on Etsy?

Getting views but no sales, or no views at all? A practical checklist for Etsy print sellers: search visibility, photos, titles and tags, prices, delivery, reviews and seasonality.

Listing photos

Etsy mockups that sell

What photos an Etsy print listing needs, how to make room mockups that look real, the size guide and frame options buyers look for – and how to make them fast.

Etsy rules

Etsy rules on AI art and print on demand

What Etsy’s Creativity Standards say about selling AI-generated art and print-on-demand products, what you must disclose in your listings, and how to stay compliant.

New sellers

Get your first Etsy sale

A practical plan to get a new Etsy print shop its first sales: what to list, how many listings, pricing, the seasonal calendar, reviews and when to use Etsy Ads.