/* Suite 13 public site: landing page, guides, legal pages. Brand: ink + signal pink, reticle mark. */
:root {
  --ink: #12151C; --ink-2: #1D2129; --paper: #F5F4EF; --surface: #FFFFFF; --text: #1C2230; --muted: #5D6472; --line: #E1E2DC;
  --signal: #E5336F; --signal-ink: #C72A5E; --ok: #1D7A46;
  --display: "Bricolage Grotesque", "Avenir Next", "Segoe UI", system-ui, sans-serif;
  --body: "IBM Plex Sans", "Helvetica Neue", Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;
  --wrap: 1120px;
}
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--text); font: 17px/1.6 var(--body); }
img { max-width: 100%; display: block; }
a { color: var(--signal-ink); }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 20px; }
.skip { position: absolute; left: -999px; } .skip:focus { left: 12px; top: 12px; z-index: 9; background: #fff; padding: 8px 12px; }

/* nav */
.nav { background: var(--ink); color: #F4F5F1; position: sticky; top: 0; z-index: 5; }
.nav .wrap { display: flex; align-items: center; gap: 22px; height: 64px; }
.logo { display: flex; align-items: center; gap: 10px; color: inherit; text-decoration: none; font: 700 22px/1 var(--display); letter-spacing: -.02em; }
.logo svg { width: 30px; height: 30px; }
.logo b { color: var(--signal); margin-left: 4px; }
.nav nav { display: flex; gap: 20px; margin-left: auto; align-items: center; }
.nav nav a { color: #C9CDD4; text-decoration: none; font-size: 15px; }
.nav nav a:hover { color: #fff; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 12px 20px; border-radius: 10px; font: 600 16px/1 var(--body); text-decoration: none; border: 1px solid transparent; cursor: pointer; }
.btn.primary { background: var(--signal); color: #fff; }
.btn.primary:hover { background: var(--signal-ink); }
.btn.ghost { border-color: rgba(255,255,255,.28); color: #fff; }
.btn.line { border-color: var(--line); color: var(--text); background: #fff; }
.nav .btn { padding: 9px 14px; font-size: 14px; }
@media (max-width: 760px) { .nav nav a:not(.btn) { display: none; } }

/* hero */
.hero { background: var(--ink) radial-gradient(ellipse at 70% 0%, rgba(229,51,111,.22), transparent 60%); color: #F4F5F1; padding: 64px 0 80px; overflow: hidden; }
.hero .wrap { display: grid; grid-template-columns: 1.05fr 1fr; gap: 48px; align-items: center; }
.eyebrow { font: 500 12px/1 var(--mono); letter-spacing: .16em; text-transform: uppercase; color: #9AA0AB; }
.hero h1 { font: 700 clamp(38px, 5.4vw, 62px)/1.04 var(--display); letter-spacing: -.03em; margin: 14px 0 18px; }
.hero h1 em { font-style: normal; color: var(--signal); }
.hero p.lead { font-size: 19px; color: #C9CDD4; max-width: 34em; margin: 0 0 26px; }
.hero .ctas { display: flex; gap: 12px; flex-wrap: wrap; }
.hero .small { color: #9AA0AB; font-size: 14px; margin-top: 14px; }
.collage { position: relative; height: 470px; }
.collage img { position: absolute; height: auto; border-radius: 14px; box-shadow: 0 30px 60px rgba(0,0,0,.45); }
.collage .a { width: 74%; left: 0; top: 10px; transform: rotate(-2.5deg); }
.collage .b { width: 58%; right: -4%; top: 150px; transform: rotate(3deg); }
.listing-card { position: absolute; left: 14%; bottom: 0; width: 76%; background: #fff; color: var(--text); border-radius: 14px; padding: 16px 18px; box-shadow: 0 24px 50px rgba(0,0,0,.5); font-size: 14px; }
.listing-card .t { font-weight: 600; line-height: 1.35; }
.listing-card .tags { display: flex; flex-wrap: wrap; gap: 5px; margin: 10px 0; }
.listing-card .tags span { background: #F1F0EA; border-radius: 999px; padding: 3px 9px; font-size: 12px; }
.listing-card .ok { color: var(--ok); font-weight: 600; font-size: 13px; }
@media (max-width: 900px) { .hero .wrap { grid-template-columns: 1fr; } .collage { height: 420px; } }
@media (max-width: 560px) { .collage { height: 380px; } .collage .a { width: 100%; } .collage .b { display: none; } .listing-card { left: 4%; width: 92%; } }

/* seller strip */
.trust { background: var(--ink-2); color: #C9CDD4; border-top: 1px solid #2E333D; }
.trust p { margin: 0; padding: 18px 0; text-align: center; font: 600 clamp(16px, 2vw, 19px)/1.4 var(--display); letter-spacing: -.01em; }
.trust strong { color: #fff; }
.trust span { white-space: nowrap; }
.trust span:last-child { color: var(--signal); }

/* sections */
section.band { padding: 80px 0; }
section.band.alt { background: #fff; }
.band h2 { font: 700 clamp(30px, 3.6vw, 42px)/1.1 var(--display); letter-spacing: -.02em; margin: 0 0 12px; }
.band .sub { color: var(--muted); max-width: 40em; margin: 0 0 36px; font-size: 18px; }
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; counter-reset: s; }
.step { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 24px; counter-increment: s; }
.step::before { content: counter(s, decimal-leading-zero); font: 600 13px/1 var(--mono); color: var(--signal); }
.step h3 { font: 700 20px/1.25 var(--display); margin: 10px 0 8px; }
.step p { margin: 0; color: var(--muted); }
.features { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.feature { border-top: 2px solid var(--ink); padding-top: 16px; }
.feature h3 { font: 700 19px/1.25 var(--display); margin: 0 0 6px; }
.feature p { margin: 0; color: var(--muted); font-size: 16px; }
.feature .ic { width: 34px; height: 34px; color: var(--signal); margin-bottom: 10px; }
@media (max-width: 900px) { .steps, .features { grid-template-columns: 1fr; } }
.gallery figure { margin: 0; }
.gallery { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.gallery img { border-radius: 12px; aspect-ratio: 4/3; object-fit: cover; width: 100%; height: auto; }
.gallery figcaption { font-size: 14px; color: var(--muted); margin-top: 6px; }
@media (max-width: 700px) { .gallery { grid-template-columns: 1fr; } }

/* seller journey */
.journey-nav { display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 28px; }
.journey-nav a { display: inline-flex; gap: 8px; align-items: center; padding: 8px 14px; border: 1px solid var(--line); border-radius: 999px; background: #fff; color: var(--text); text-decoration: none; font-size: 15px; font-weight: 600; }
.journey-nav a b { font: 600 12px/1 var(--mono); color: var(--signal); }
.journey-nav a:hover { border-color: var(--signal); }
.stages { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.stage { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 24px; display: flex; flex-direction: column; scroll-margin-top: 90px; }
.stage .ic { width: 34px; height: 34px; color: var(--signal); }
.stage .kicker { font: 600 12px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin: 14px 0 6px; }
.stage h3 { font: 700 21px/1.25 var(--display); margin: 0 0 8px; }
.stage p { margin: 0 0 10px; color: var(--muted); font-size: 16px; }
.stage ul { margin: 0 0 16px; padding: 0; list-style: none; font-size: 15px; }
.stage li { padding-left: 22px; position: relative; margin: 6px 0; }
.stage li::before { content: ""; position: absolute; left: 2px; top: .55em; width: 10px; height: 10px; border-radius: 50%; border: 2px solid var(--signal); }
.stage .more { margin-top: auto; font-weight: 600; font-size: 15px; text-decoration: none; }
@media (max-width: 960px) { .stages { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .stages { grid-template-columns: 1fr; } }
/* profit goal card in the hero */
.goal-card { position: absolute; left: -2%; top: -6px; width: 46%; min-width: 210px; background: #fff; color: var(--text); border-radius: 14px; padding: 12px 14px; box-shadow: 0 24px 50px rgba(0,0,0,.5); font-size: 13px; z-index: 2; display: grid; gap: 5px; }
.goal-card .k { color: var(--muted); font-size: 12px; }
.goal-card strong { font: 700 24px/1 var(--display); }
.goal-card small { font: 500 13px var(--body); color: var(--muted); }
.goal-card .bar { height: 8px; border-radius: 999px; background: #EFEDE6; overflow: hidden; }
.goal-card .bar i { display: block; height: 100%; background: var(--ok); border-radius: 999px; }
.goal-card .ok { color: var(--ok); font-weight: 600; }
@media (max-width: 560px) { .goal-card { left: 2%; top: -10px; width: 62%; } }

/* free tools */
.calc { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 20px; background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 20px; margin: 22px 0 8px; }
.calc-in { display: grid; gap: 12px; align-content: start; }
.calc-in.one { grid-column: 1 / -1; }
.calc-in label { display: grid; gap: 4px; font-size: 14px; font-weight: 600; color: var(--muted); }
.calc-in input, .calc-in select, .calc-in textarea { font: 400 16px var(--body); padding: 10px 12px; border: 1px solid var(--line); border-radius: 10px; background: #fff; color: var(--text); width: 100%; }
.calc-in .chk { display: grid; grid-template-columns: auto 1fr; gap: 6px 8px; align-items: start; font-weight: 400; color: var(--text); }
.calc-in .chk input { width: auto; margin-top: 3px; }
.calc-in .chk select { width: auto; padding: 4px 8px; font-size: 14px; grid-column: 2; justify-self: start; }
.calc-out { display: grid; gap: 14px; align-content: start; }
#tagCheck .calc-out { grid-column: 1 / -1; }
.calc-t { width: 100%; border-collapse: collapse; font-size: 15px; margin: 0 !important; }
.calc-t th { text-align: left; font-weight: 400; padding: 7px 4px; border-bottom: 1px solid var(--line); }
.calc-t td { text-align: right; padding: 7px 4px; border-bottom: 1px solid var(--line); font-variant-numeric: tabular-nums; white-space: nowrap; }
.calc-t tr.minus td { color: var(--muted); }
.calc-t tr.total th, .calc-t tr.total td { font-weight: 700; border-top: 2px solid var(--ink); border-bottom: 0; color: var(--text); }
.calc-t .neg td, .neg { color: #B3261E !important; }
.calc-kpis { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.calc-kpis > div { background: var(--paper); border-radius: 12px; padding: 12px 14px; display: grid; gap: 2px; }
.calc-kpis span { font-size: 13px; color: var(--muted); }
.calc-kpis strong { font: 700 26px/1.1 var(--display); }
.calc-kpis small { font-size: 13px; color: var(--muted); }
.calc-fix { margin: 0; padding-left: 20px; display: grid; gap: 6px; }
.calc-ok { color: var(--ok); font-weight: 600; margin: 0; }
.chip-t { display: inline-block; background: #F1F0EA; border-radius: 999px; padding: 2px 9px; margin: 2px 0; font-size: 13px; }
@media (max-width: 760px) { .calc { grid-template-columns: 1fr; padding: 16px; } }
/* new sellers hub */
.hub-steps { list-style: none; padding: 0; margin: 28px 0; display: grid; gap: 16px; }
.hub-step { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 20px 22px; }
.hub-step h2 { margin: 0 0 6px !important; font-size: 22px !important; }
.hub-step h2 span { font: 600 13px/1 var(--mono); color: var(--signal); vertical-align: middle; margin-right: 6px; }
.hub-step p { margin: 0 0 12px; color: var(--muted); }
.hub-links { display: flex; flex-wrap: wrap; gap: 8px; }
.hub-link { display: inline-flex; gap: 8px; align-items: center; padding: 8px 12px; border: 1px solid var(--line); border-radius: 10px; text-decoration: none; color: var(--text); font-weight: 600; font-size: 15px; }
.hub-link:hover { border-color: var(--signal); }
.hub-link .tag { font: 500 10px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--signal-ink); }
.hub-card { border-color: var(--signal); }

/* pricing */
.plans { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.plan { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 22px; display: flex; flex-direction: column; gap: 8px; }
.plan.pick { border: 2px solid var(--signal); }
.plan h3 { margin: 0; font: 700 20px/1 var(--display); }
.plan .price { font: 700 36px/1 var(--display); }
.plan .price small { font: 400 15px var(--body); color: var(--muted); }
.plan ul { margin: 6px 0 14px; padding-left: 18px; color: var(--muted); font-size: 15px; }
.plan .btn { margin-top: auto; }
@media (max-width: 900px) { .plans { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .plans { grid-template-columns: 1fr; } }

/* guides */
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.card { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 22px; text-decoration: none; color: inherit; display: flex; flex-direction: column; gap: 8px; }
.card:hover { border-color: var(--signal); }
.card .tag { font: 500 11px/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--signal-ink); }
.card h3 { margin: 0; font: 700 20px/1.25 var(--display); }
.card p { margin: 0; color: var(--muted); font-size: 15px; }
@media (max-width: 900px) { .cards { grid-template-columns: 1fr; } }

/* faq */
.faq details { border-bottom: 1px solid var(--line); padding: 16px 0; }
.faq summary { font: 600 18px/1.4 var(--body); cursor: pointer; }
.faq p { color: var(--muted); margin: 10px 0 0; }

/* cta band */
.cta { background: var(--ink); color: #F4F5F1; text-align: center; padding: 72px 0; }
.cta h2 { font: 700 clamp(30px, 4vw, 44px)/1.1 var(--display); margin: 0 0 12px; }
.cta p { color: #C9CDD4; margin: 0 0 24px; }

/* articles */
.article { max-width: 760px; margin: 0 auto; padding: 48px 20px 72px; }
.crumbs { font-size: 14px; color: var(--muted); }
.crumbs a { color: var(--muted); }
.article h1 { font: 700 clamp(32px, 4.4vw, 46px)/1.1 var(--display); letter-spacing: -.02em; margin: 12px 0 14px; }
.article .meta { color: var(--muted); font-size: 14px; margin-bottom: 28px; }
.article .lead { font-size: 20px; line-height: 1.55; }
.article h2 { font: 700 27px/1.2 var(--display); margin: 44px 0 12px; letter-spacing: -.01em; }
.article h3 { font: 700 20px/1.3 var(--display); margin: 28px 0 8px; }
.article li { margin: 6px 0; }
.article table { border-collapse: collapse; width: 100%; font-size: 15px; margin: 16px 0; }
.article th, .article td { border-bottom: 1px solid var(--line); padding: 8px 6px; text-align: left; vertical-align: top; }
.article blockquote { margin: 18px 0; padding: 14px 18px; background: #fff; border-left: 3px solid var(--signal); border-radius: 0 10px 10px 0; white-space: pre-line; }
.tip { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 18px 20px; margin: 26px 0; }
.tip strong:first-child { color: var(--signal-ink); }
.inline-cta { background: var(--ink); color: #F4F5F1; border-radius: 16px; padding: 24px; margin: 36px 0; display: flex; gap: 18px; align-items: center; justify-content: space-between; flex-wrap: wrap; }
.inline-cta p { margin: 0; max-width: 32em; color: #C9CDD4; }
.inline-cta strong { color: #fff; display: block; font: 700 20px/1.3 var(--display); margin-bottom: 4px; }
.related { margin-top: 48px; }
.legal h2 { font-size: 22px; }

/* footer */
footer.site { background: var(--ink); color: #9AA0AB; padding: 40px 0; font-size: 14px; }
footer.site .wrap { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 24px; }
footer.site a { color: #C9CDD4; text-decoration: none; display: block; margin: 4px 0; }
footer.site .fine { grid-column: 1 / -1; border-top: 1px solid #2E333D; padding-top: 18px; font-size: 13px; }
@media (max-width: 700px) { footer.site .wrap { grid-template-columns: 1fr; } }

/* featured sellers */
.seller-card .what{color:var(--ink-2,#555);margin:4px 0 10px}
.seller-card blockquote{margin:0 0 12px;padding-left:12px;border-left:3px solid var(--signal,#2f7d4f);font-style:italic}
.seller-links{display:flex;flex-wrap:wrap;gap:8px 14px;font-weight:600}
.empty-sellers{margin:28px 0;padding:24px;border:1px dashed var(--line,#ccc);border-radius:14px;max-width:640px}
.empty-sellers h2{margin:0 0 6px;font-size:22px}
.disclose{margin-top:18px;max-width:720px}

/* before / after */
.ba { display: grid; grid-template-columns: minmax(0, 0.8fr) auto minmax(0, 2fr); gap: 22px; align-items: center; margin-top: 26px; }
.ba-k { display: inline-block; font: 500 12px/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.ba-before { margin: 0; }
.ba-before img { width: 100%; height: auto; border-radius: 6px; box-shadow: 0 10px 30px rgba(18,21,28,.18); }
.ba-before figcaption { font-size: 14px; color: var(--muted); margin-top: 8px; }
.ba-arrow { font: 700 40px/1 var(--display); color: var(--signal); }
.ba-shots { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.ba-shots img { width: 100%; height: auto; aspect-ratio: 4/3; object-fit: cover; border-radius: 10px; }
.ba-listing { display: grid; gap: 6px; margin-top: 14px; background: var(--surface); border: 1px solid var(--line); border-radius: 12px; padding: 16px 18px; }
.ba-listing strong { font: 600 17px/1.4 var(--body); margin-bottom: 6px; }
.ba-label { font: 500 11px/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.ba-listing .tags { display: flex; flex-wrap: wrap; gap: 6px; }
.ba-listing .tags span { font-size: 13px; padding: 3px 9px; border-radius: 99px; background: var(--paper); border: 1px solid var(--line); }
.ba-note { font-size: 13px; color: var(--muted); margin-top: 6px; }
.ba-cta { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; margin: 26px 0 0; }
.ba-cta .small { color: var(--muted); font-size: 14px; }
@media (max-width: 820px) {
  .ba { grid-template-columns: 1fr; }
  .ba-before { max-width: 260px; }
  .ba-arrow { transform: rotate(90deg); justify-self: start; margin-left: 110px; }
}
@media (max-width: 480px) { .ba-shots { grid-template-columns: 1fr 1fr; } .ba-shots img:last-child { display: none; } }

/* sound familiar? */
.pains { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 22px; }
.pains article { background: var(--surface); border: 1px solid var(--line); border-radius: 14px; padding: 22px; }
.pains article p { margin: 0; }
.pains .pain { font: 700 clamp(19px, 2.2vw, 23px)/1.3 var(--display); letter-spacing: -.01em; margin-bottom: 10px; color: var(--ink); }
.pains .pain-goal { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr auto; gap: 24px; align-items: center; background: var(--ink); color: #DADDE3; border-color: var(--ink); position: relative; }
.pains .pain-goal .pain { color: #fff; }
.ring { width: 150px; height: 150px; }
.ring .big { font: 700 26px/1 var(--display); fill: #fff; }
.ring .sm { font: 500 11px/1 var(--body); fill: #9AA0AB; }
.ring-note { position: absolute; right: 14px; bottom: 10px; font: 500 10px/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: #6B717D; }
@media (max-width: 760px) { .pains { grid-template-columns: 1fr; } .pains .pain-goal { grid-template-columns: 1fr; justify-items: start; } }

/* proof */
.founder { display: grid; grid-template-columns: 1.4fr 1fr; gap: 32px; align-items: center; }
.founder h2 { margin-top: 10px; }
.eyebrow.dark { color: var(--muted); }
.proof-stats { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.proof-stats li { background: var(--surface); border: 1px solid var(--line); border-radius: 12px; padding: 14px 18px; display: grid; }
.proof-stats strong { font: 700 30px/1.1 var(--display); color: var(--ink); }
.proof-stats span { color: var(--muted); font-size: 15px; }
.quotes { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 16px; margin-top: 26px; }
.quotes figure { margin: 0; background: var(--surface); border: 1px solid var(--line); border-radius: 14px; padding: 20px; }
.quotes blockquote { margin: 0 0 12px; font-size: 17px; }
.quotes figcaption { font-weight: 600; display: grid; } .quotes figcaption span { font-weight: 400; color: var(--muted); font-size: 14px; }
@media (max-width: 760px) { .founder { grid-template-columns: 1fr; } }
.made-in { margin: 0; }
.made-in div { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.made-in img { width: 100%; height: auto; aspect-ratio: 4/5; object-fit: cover; border-radius: 12px; }
.made-in figcaption { font: 500 12px/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-top: 10px; }
@media (max-width: 820px) { .ba-before { max-width: 200px; } .ba-arrow { margin-left: 80px; } }